Digital transformation is often plagued with the challenge of aligning the efforts of multiple departments and work groups. A lack of shared vision can derail the important work of improving patient acquisition and engagement. Join Ben Seyden as he sits down with Michael Vatcher and Kevin Gallimore of Advent Health. They will share their journey of partnering with clinical and IT staff to stand up their CRM platform and put the patient at the center of their engagement strategy.
Panelist: Michael Vatcher is a veteran health care marketer with 20+ years’ experience in the CRM and Analytics space. During his time with AdventHealth, he has driven results in a variety of consumer engagement strategies, from Loyalty Programs and events to Call Center operations and CRM. Today, he and his team lead AdventHealth Marketing’s CRM and Analytics operations. They support patient acquisition efforts through campaign tracking, email, marketing automation, consumer segmentation, personalization, and full-funnel Marketing performance reporting – including the ever-important, ROI.
Panelist: Kevin Gallimore is an accomplished MarTech leader with a proven track record spanning more than 11 years. He excels in leading high-performing teams and implementing winning strategies for a range of Salesforce products, including Sales Cloud and Marketing Cloud. Kevin's true passion lies in leveraging technology to optimize business processes and to deliver personalized consumer experiences. At present, he and his team lead CRM, Email, and Personalization efforts for AdventHealth Marketing.
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